What is Original Content - How To Promote The SEO Level Of Your Website
What is considered ‘original content’?
In the literal sense of the word, the original content is something that has never been said before, that is, content that has never been published online. In fact, however, finding content that is considered authentic is rare (at least for the blogger or the general publisher) so what happens in most cases publishes a different view or idea of something already published.
Important when republishing content is to ensure that your content is unique. By contrast we mean that that is not available in the same way anywhere on the web. One of the best ways to test different content for your content is to use tools like copyyscape.com to scan the web and find content similarities. Therefore, if your content exceeds copyscape by 100% points you at least know that it has not been published on any other online website.
Why is original content important?
Most people new to blogging or SEO don’t understand the importance of different content so what I will do below is to try to summarize why fuzz about content startups.
1 - You need high quality content to rate Google:
High quality content has many features and one content is real content. When Google crawls a page and finds that the content of the page is already available in their index they will probably simply ignore you. If this happens on multiple pages of the same website it will gradually damage the performance of that website by searching for Google.
Does this mean that you cannot publish content on your website that is published on other sites? If you really need to do that then don't 'show' the page so Google doesn't think of it at all.
2 - You need good content to be good at marketing social media:
Outside Google if you want to be successful in social media advertising and encourage users to engage with your content when you need at least something different (the reality is always better).
3 - The basis of any successful marketing campaign:
Content marketing is about content and if you do not provide high quality content, your content marketing campaign is likely to fail to have a negative impact on SEO and social media marketing.
How do We create original content?
The critical question now is how to make the original content especially if as mentioned above the chances of publishing something completely new are reduced. Here are some tips to help you start thinking positively.
Tell a story with a different perspective -
Whether you are writing a news article or a technical review, try to approach it with a different perspective as this will give you new ideas and room to make at least a different content.
Enter your own opinion -
Suppose you write a review of your phone or laptop, one of the ways to differentiate your review from other online reviews is to express your opinion and information about a particular product. Just to be able to do what you need to use the product first and that is one thing that will make your review better and ‘real’ than anything else.
Don't just write content but make it better -
I know there are cases where you end up rewriting content because you can't easily add a different idea or your own opinion. The problem with rewriting is that Google with Panda and Penguin updates is getting better at seeing original content so even if you don't mean to, you could end up being fined for poor quality content.
What you can do to avoid this is to add something new to the rewrite (perhaps adding more details to a single point made in the article) to add more value to the entire content.
Examples of good original content
Writing your first blog post is a great way to drive traffic to your website. If you focus on the right terms, real content can be a real boost to your ranks and business. Plus, it’s a great way to show your audience that you are an expert in your particular niche so you can be trusted.
A good example of a blog with original content is Thandhugger.com. The blog in their own words' offers advice, clarity and inspiration to both eco-savvy and novice living green. With over 100 authors, they are able to post most (!) Of the original professional content that is true to their product.
Another great example of a blog and original content is Deliciouslyella.com. They describe their blog as a ‘vegetarian diet and health forum that shares great ways to feel better’. The founder of ella fun started this blog as a personal project to inspire them to make healthy food fun. His story gives this blog and the company he has built around a personal touch and distinction that seems to be very successful.
Can Original content raises your search engine rankings
Search Engine Performance is the most important part of the online world. Every online organization needs to embrace search engine optimization strategies in order to drive traffic to its site. Content, keywords and key phrases are important aspects of SEO operations, without them, it would not be possible to provide the best and most effective services to any organization. These features are directly related to search engines performed on major search engines such as Google, Yahoo, Bing, MSN, etc. Content is considered master in all aspects of Search Engine Optimization. No website can reach the top of the SERP without incorporating rich content with keywords. High quality content may disseminate relevant information on products and services offered by online companies.
Typically, search engines search specific articles on web pages to direct online users to more relevant and updated information related to their keyword or search terms in the search engine. The basic function of a search engine is to collect relevant web pages in their index to accomplish the purpose of web users. Websites and pages are frequently targeted by search engine spiders for some of the most important aspects of web content. Determines factors such as content emergence, keyword focus, page count, word-related keyword accuracy, etc.
In view of the problem of cheating, SEO guidelines have recently changed and it is now important for online businesses to use the right content as fully as possible. If any website uses content from another website it may get into trouble. Because of this, Search Engine will remove the site from their index and eventually, you will need to update your site by rewriting the content. Rewriting means spending time and money equivalent to losing business profits.
The search engine can easily detect duplicate content as it is already crawling content elsewhere and as a result, will not list a website with copyrighted material. Thus, the onset of content in SEO is a must for every online organization. In addition, content rich in keywords used for the purpose of SEO should be strategically placed and should not be seen as promotional content. New, authentic and quality is the best mantra of web content to be included on a website. A website with old, new and new content will get a higher position in the SERP of any major search engine and online visitors who will be able to host your website whenever they search for a keyword and quote.
Original content allows you to truly connect with your audience
Your product is always creative. If you do not secure your organization's brand, you will end up faltering - it does not matter if your brand name is as strong as home brand names like Apple or Microsoft.
You can always strengthen the positive image of your product by reminding consumers that your company is:
- Industry leader
- The willingness to go further and further has helped customers
- Knowing how current events will affect your industry
- Personal
You can always bring this product enhancement with original content, which will enhance your company's professional knowledge to bring useful information and understanding to customers.
Original content creates a lot of sales revenue
Before they can buy any of your products or services, the buyer needs to be interested in at least one look. That’s why generating sales leads should be the central goal of marketing your business online. Original content can create a sales pitch for yourself, because real good content shows your audience how to meet a need or solve problems using products like yours, while developing a deeper connection to your business at the same time.
If your content is not real, on the other hand, it is less likely to help solve the current customer need, and it will interact with all existing content. As a result, a few marketing guides will be issued.
Original content creates many opportunities for growing leaders
When a customer is converted into a leading online leader, your work is not yet done. They will continue to do their research on what products can help them solve their problem. The practice has become so widespread that Forbes recently reported that 60% of the sales process was completed before a customer could work directly with your company.
By submitting original content about issues that can be resolved with your company's contributions, you can direct those guidelines back to your organization.
Make sure your content marketing strategy helps your business
There is no doubt that content marketing is essential to your company's current and future success. To get the most out of your content marketing strategy, you need to include high quality, authentic content that allows your organization to stand out from the competition.
Benefits of Original Content
When a brand produces real content for their audience, they focus less on advertising their products and more on giving the audience what they need. Whether you're answering important questions or creating a useful guide, your original content will delight and inform your audience in a natural way - without interacting as a compression.
By providing important information or news to the audience, original content can help you achieve business goals. It is good to help you build relationships with students, and although natural content requires time and patience, it meets the needs of students in a way that content content often does not.
Instead of pressuring readers to like a product or buy something new, real content works for them and arouses their interest.
For example, see the brand Intuit. It sponsors a series of articles on Refinery 29 website about women's personal finances.
Genres of Real Content - Which is the Most Used in SEO?
This brings us to talking about SEO. Original content can be shared far and wide. This increase in social sharing and linking can increase the quality of your search engine, as well as live traffic.
Ask yourself, "What can I create that people will want to share because it is helpful, relevant and instructive?"
According to the Search Engine Journal, high-quality content types include:
- Authorized blog posts
- Infographics
- Fragments of standing ideas
- How-to-content
- Fragments of original research
- Videos
All of these types of content can be classified as “real” or “unmarked,” and all focus on what the user can get the most out of. A piece of content that is informative and very useful to the audience, more likely to be shared far and wide, increases the value of SEO product.
In conclusion
Learning to navigate the water of real content compared to branded content can be deceptive. Things are always changing, and with so much content being produced 24/7, it can be hard to compete.
At the end of the day, both types of content are included in the product information, and finally, the bottom line. However, branded content is clear about it, and original content is obscure.
original content have their advantages, and both may play a role in your content strategy. We hope the information listed above will help you decide which content to streamline first.
Content marketing means something different for every type of product. At the creative design art, finding the best way to content strategy has been our bread and butter from day one!
If you need original content, named content, or a combination of both, do not hesitate to reach out to our team!
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